"Unwanted Personas" are user groups that have been identified during the Personas studies, however were rejected by the Business.

Why? Because they are not aligned with the business strategy and branding or reputation that the company wants to convey.

We’ve seen this often in our work places.

This leads to UX Teams designing a digital world just for the Personas that look better for the CEOs of a certain industry.

Our aim is bringing attention to the topic by making a and let other professionals in the field participate and contribute.